Exercise #9: Streetwear Design

The Dot:

This first design displays the logo of its streetwear company in a pixelated fashion; a throwback to the days of 8-bit graphics in video games where the colored dots would be put together to vaguely represent the world the player acted within. The great amount of dots here juxtaposed makes the image, producing the illusion of them all being one coherent picture with the red logo imposed on top of it.

The Line:

This next piece is an Upper Playground Shirt featuring the famous whale character drawn by artist David Choe. The character itself is a great example of how a line is used, simplifying the whale to the point that it only just gets the point across to the viewer allowed Choe to paint these whales to enormous scales on the urban canvas which gave them such fame. There is nothing extraneous about the designs and to the viewer it is somewhat refreshing in an age of noisy, clashing, abstract designs.

Dimension:

In this last piece, the iconic Superman logo has been made into a sort of graffiti symbol with the logo stenciled repeatedly in the background and the main logo dripping with spray paint. This design has also been given an essential element of graffiti art which is dimension. Like with graffiti lettering, the logo has parallel lines moving towards a vanishing point giving it a sense of not only reality but size and impact. The viewer feels as if he is seeing the logo as a concrete object giving it more power than a 2D representation.